In the post-dieselgate era VW re-consider their strategies in several areas. One part is a re-definition of the regionalisation strategy. European-developed products can’t merely be shipped to India, the Indian market needs its special products. Hence, local R&D centres are inevitable.
Jurgen Stackmann, Volkswagen’s global head for sales and marketing in an ET interview:
“India is a reference point, it the toughest market in the world. I think the mindset to really find solutions that are tailored to an aggressively low priced market is in India; you can’t do it in Wolfsburg (the headquarters in Germanay),” Stackmann said. “The whole focus is to get the costing right to have a successful play in India.”