Simply Professional
Volvo Cars is set to launch a new V90 marketing campaign featuring global footballing star Zlatan Ibrahimović.
“The campaign is a celebration of the independent mind, of the power that lies in the ability to think differently. There are many similarities between Zlatan’s and Volvo’s journeys. We haven’t gotten to where we are now by doing the same as everyone else,” said Anders Gustafsson, Senior Vice President, Europe, Middle East and Africa at Volvo Car Group.
Interesting article from Thomas Baumgartner, Homayoun Hatami, and Maria Valdivieso published by McKinsey&Company:
http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/
The authors predict a change in B2B sales:
With more sales organizations turning to technology vendors to solve problems, is it only a matter of time before the whole sales function is outsourced? Outsourcing the part of your business that involves selling to customers sounds risky at first, but for pioneering companies, the fact that the salesperson doesn’t work directly for the company no longer matters, nor is it important that s/he may be selling products from several different companies in the same category over the course of a week. What matters for the manufacturer is that someone is out there pounding the pavement, the phone, and the digital platforms, getting the product into the hands of customers more cheaply and effectively than the company can do itself.
With DHM Bergendahl Professional, the future is already here!
DHM Bergendahl Professional attended the Third India Unlimited session in Stockholm hosted by the Indian Embassy on May 2nd – 3rd.
Read more: http://sibc.se/india-unlimited-2016-another-success/
This week DHM Bergendahl Professional attended the SIBC Dialogue in Stockholm. Really interesting panel discussions on following topics:
It was very interesting to hear Tom Johnstone sharing his learnings from SKF in India:
– Your professional Key Account Management and Technical Sales service provider within the Automotive Industry.
Nothing less than an ultimate customer satisfaction is the target in everything we do. Our customers benefit from our more than twenty years senior industry experience.
“For overseas OEM suppliers targeting an entry on the European automotive component market, OEM Bergendahl Professional is the perfect partner” says Mattias Bergendahl, Managing Director and Company Founder.